Background

Roe v. Wade had just been overturned, and women in America had lost the federal right to make decisions about their own bodies. All this despite the fact that an overwhelming 80% majority believed in the legal right to abortion. Senate Minority Leader Mitch McConnell largely engineered this overturn, which would result in an estimated 24% increase in pregnancy-related deaths. Our best chance of fighting back fell on the upcoming midterm elections, and Dame, a sex toy brand that champions sexual health and freedom, did not take the lightly

The Idea

Anti -choice politicians were f*king us. So sexual pleasure brand Dame gave us a way to fck them back- all while registering voters and raising money for life-saving abortion healthcare with their expertise in the area, Dame developed a limited-edition dildo bearing the face of none other than Senator Mitch McConnell. 100% of dildo sales went to the National Network of Abortion Funds to give access to lifesaving healthcare. We used this product to supercharge the conversation leading up to the midterm elections and really voters to f*ck anti-choice politicians more effectively- by voting them out.