Soda Launch

Spindrift

Spindrift Soda

The Working Assembly
Role: Senior Brand Designer

2025

Spindrift Soda partnered with The Working Assembly to support the launch of their new soda beverage line, starting with a photoshoot and Amazon video. Building on this foundation, we continued to collaborate closely on brand design and event activations, creating immersive experiences that amplified the brand’s presence and engaged consumers across multiple touch points. Our work helped position Spindrift Soda as a fresh, vibrant player in the better-for-you beverage market.

Executive Creative Directors:
Jolene Delisle, Lawrence O’Toole
Design Director: Morgan Stephens
ACD Copy: Erik Poh
Photographer: Jarett Loeffler

Brand Art Direction

JonnyPops

JonnyPops

The Working Assembly
Role: Senior Brand Designer

2025

JonnyPops partnered with The Working Assembly to evolve its visual world and show up as an everyday treat—not just a summer staple or a kids-only indulgence. We art directed a photoshoot that placed JonnyPops into real, year-round moments, highlighting its versatility across ages, settings, and occasions. The resulting imagery positioned the brand as approachable, joyful, and effortlessly woven into daily life, expanding how and when people imagine enjoying JonnyPops.

Executive Creative Directors:
Jolene Delisle, Lawrence O’Toole
Social Art Director: Alice Leigh Yuan
Photographer: Tawni Bannister

Skincare Launch

Peachy

Peachy

The Working Assembly
Role: Senior Brand Designer

2025

Peachy partnered with The Working Assembly to reimagine its social presence following the launch of its new skincare line. We led a full social refresh, including concepting and producing a photoshoot and translating those assets into a cohesive system of fresh, scroll-stopping content. Alongside the visuals, we refined Peachy’s social strategy and positioning—shifting the brand toward a more editorial, lifestyle-driven point of view while maintaining a clean, minimal aesthetic that reflects its modern, clinical credibility.

Executive Creative Directors:
Jolene Delisle, Lawrence O’Toole
Social Art Director: Alice Leigh Yuan
Copy: Veronica DiMeo
Photographer: Jarett Loeffler

Arq

Brand Identity

Arq

The Working Assembly
Role: Senior Brand Designer

2025

Arq is a high-performance fitness brand delivering personalized, data-driven training through a premium app and physical spaces. Partnering with The Working Assembly, Arq launched a refined visual identity — spanning logo, color, typography, and art direction — that reflects precision, personalization, and elite performance.

Executive Creative Directors:
Jolene Delisle, Lawrence O’Toole

Union Square Partnership

Brand Identity

Union Square Partnership

The Working Assembly
Role: Senior Brand Designer

2024

Union Square Partnership (USP) is a community-based nonprofit dedicated to promoting, preserving, and advancing New York’s Union Square district as a dynamic, inclusive destination for locals, businesses, and visitors alike. Partnering with The Working Assembly, USP developed a bold new visual identity that reflects the energy and diversity of the iconic neighborhood.

Executive Creative Directors:
Jolene Delisle, Lawrence O’Toole
Designers: Eda Bilgi, Brian White
Illustrator: Erika Romanczuk

It Starts With a Swipe

Tinder

Tinder

Mischief
Role: Designer

2023

It starts with a swipe—a small moment that can spark something bigger than you ever expected. A laugh, a story, a spark, a whole new chapter. One swipe can lead anywhere, and that possibility is what makes it powerful. The It Starts With a Swipe campaign brought this idea to life through a bright, bold visual identity designed to stop people in their tracks worldwide, celebrating the energy, optimism, and countless paths that can begin with a single match on Tinder.

Executive Creative Directors:
Bianca Guimaraes, Kevin Mulroy
ACDs: Eleanor Rask, Trevor Joplin
Photographer: Pol Kurucz

25th Anniversary Campaign

Bugaboo

Bugaboo

The Working Assembly
Role: Brand Designer

2024

Bugaboo partnered with The Working Assembly to develop and execute a comprehensive campaign that reflected on 25 years of Bugaboo innovation, building to the debut of their newest stroller, the Bugaboo Kangaroo. The strategically driven campaign was tailored to connect with Bugaboo’s North American audience through shared moments in parenthood and pop culture. In addition to campaign ideation, we executed a series of high-impact product launch activations and events designed to elevate brand visibility, drive engagement, and create meaningful moments with consumers.

Executive Creative Directors:
Jolene Delisle, Lawrence O’Toole
Design Director: Morgan Stephens
Photographer: Anna Wolf

Yim

Brand Identity

Yim

The Working Assembly
Role: Brand Designer

2024

Awards: Silver in the International Excellence Awards 2025

Yim Coconut Water was founded by two Italians, Fede and Marco, while raising their families in Thailand and seeking a natural solution to chronic dehydration in the tropical climate. Disappointed by sugary, artificial hydration products, they created Yim—100% natural infusions of electrolytes, fruits, and minerals designed for daily well-being. Yim partnered with The Working Assembly to craft a visual identity as honest as its ingredients, featuring lo-fi photography, sign-painting-inspired typography, and bold fruit-driven colors. Thoughtful brand details—like a hidden water droplet and a subtle smile in the logo—bring Yim’s message of mindful hydration to life with warmth and joy.

Executive Creative Directors:
Jolene Delisle, Lawrence O’Toole
Associate Designer: Eda Bilgi

The Nuevolution Project

Walmart

Walmart

The Working Assembly
Role: Brand Designer

2024

Through The Nuevolution Project, Walmart is spotlighting Hispanic creators who build from their cultural traditions to create something fresh and new. Walmart partnered with Hispanic creators during Hispanic Heritage Month to give creators the platform of Walmart’s retail reach to sell custom products for the project. Walmart needed an identity for the project that laddered up to the spirit of the project — a modern, remixed spin to cultural traditions.

Executive Creative Directors:
Jolene Delisle, Lawrence O’Toole
Design Director: Diego Barragan
Photographer: Bre Furlong

Get F*cked by the Government

Dame

Dame

Mischief
Role: Designer

2022

Background
Roe v. Wade had just been overturned, and women in America had lost the federal right to make decisions about their own bodies. All this despite the fact that an overwhelming 80% majority believed in the legal right to abortion. Senate Minority Leader Mitch McConnell largely engineered this overturn, which would result in an estimated 24% increase in pregnancy-related deaths. Our best chance of fighting back fell on the upcoming midterm elections, and Dame, a sex toy brand that champions sexual health and freedom, did not take the lightly

The Idea
Anti -choice politicians were f*king us. So sexual pleasure brand Dame gave us a way to fck them back- all while registering voters and raising money for life-saving abortion healthcare with their expertise in the area, Dame developed a limited-edition dildo bearing the face of none other than Senator Mitch McConnell. 100% of dildo sales went to the National Network of Abortion Funds to give access to lifesaving healthcare. We used this product to supercharge the conversation leading up to the midterm elections and really voters to f*ck anti-choice politicians more effectively- by voting them out.

Executive Creative Directors:
Bianca Guimaraes, Kevin Mulroy
ACDs: Dana Buckhorn, Tanner Thompson

Vax-Cardigan

Blue Moon

Blue Moon

Mischief
Role: Designer

2022

With bars requiring proof of vaccination to enter, we created a holiday sweater that served dual purpose. One part holiday sweater, one part vax card holder, it’s everything we never knew we would need in 2021. Blue Moon is primarily consumed at bars and restaurants, so we wanted to find a way to make celebrating the holidays with a Blue Moon beer safer and easier. We produced more than 500 vax card-igans, selling out twice. On a budget of only $37,000, we received 250MM earned media impressions

Executive Creative Directors:
Bianca Guimaraes, Kevin Mulroy
ACDs: Helen Rieger, Mackenzie Hart

Sabrina Saccente

Design + Art Direction New York, NY

Currently @ Mother

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Design + Art Direction
New York, NY

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